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In Malcom Gladwell’s excellent book the Tipping Point there is a very interesting chapter called ‘The Law of the few’ which is very important from a social media perspective. He argues that there are 3 types of people that are useful for spreading ideas through word of mouth.
Connectors – A [...]
With the rapid rise of the use of social media a new form of marketing has appeared. Rather than marketing people being in control and blasting a message out to customers that are not interested in listening, social influence marketing (SIM) is taking over. This is about consumers marketing to consumers. They [...]
I get numerous questions about the size and growth of social networks. It’s hard to keep pace with some of them, in particular Facebook, but here are some statistics.
There are over 40 million business professionals on LinkedIn with over 28% at Vice President level or above and over 66% are considered influencers or decision [...]
I'm the Co-founder of RazorCoast, mentor for LINC entrepreneur program, SME advisor for allaboutbusiness.ie. I also do some Internet Marketing lecturing with the Digital Marketing Institute. This blog is all about how to market your business on the internet. There are many areas to consider social media,search engine optimisation, online advertising, converting traffic on your website and much more. Feedback positive or negative always welcome and I love networking with new people so get in touch!
July 26, 2010
Kick Start Monday 26th of July – Weekly tips, articles, products
I hope Monday has started off well for you. I came across some very interesting articles, tools and tips this week. Here’s a few to throw into your diary to have a look at when you get a chance.
1. Google had made available for free the Doubleclick ad planner. If you are considering advertising on [...]
July 23, 2010
When you have looked at your website so many times either during development of it or after it’s gone live you get so used to looking at it you don’t see the obvious problems. So getting a fresh pair of eyes to look at it can be quite useful. However, you generally don’t get an [...]
