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Ryanair getting social with their passengers!

In a recent post from Hotel Marketing website it claims that Ryanair are going the social media route by setting up a private community for travelers to communicate amongst each other and with Ryanair. They did consider using twitter and facebook but decided a private community is better.

Is it the right decision to go [...]

Monitoring your brand online

I was reading a booked called Just Listen by Mark Goulston over the last few days and it reminded me of the importance of listening online (e.g. monitoring your brand). Before you embark on any social media initiative you should always start listening to see what is being said and where it is being [...]

Social media statistics – Social media world forum – day 1

The first day of social media forum was quite interesting and there were lots of interesting statistics that I thought would be interesting to share. Here you go:

You have a 35% chance of 1,000 views on YouTube and 0.3% for 10,000 views
71% of companies say that social media is handled by one department.
30% of all [...]

Using technology for networking at social media world forum

I’m heading along to the Social Media world forum event in London starting on the 14th of March and have arranged to meet lots of cool and interesting people thanks to social media!

The first thing I did was to find out the twitter hash tag for the event which was set as #smwf, I [...]