Ian ClearyWelcome, I'm the Co-founder of RazorCoast. This blog is all about social business. How we communicate and interact online is changing and this going to have a significant impact to your business. In this blog, I'll provide you with interesting case studies, articles and my own personal thoughts after working with many customers in this area. Please comment, disagree with me, connect with me on LinkedIn, follow me on twitter. I hope you enjoy the articles.

Can online social networking replace traditional networking?

February 27th, 2010

I was at a Dublin chamber networking meeting the other day and Sean Weafer (creates high trust advisors, leaders and teams) gave a talk on business networking. He said that business networking offline is going to become increasingly important because most countries will eventually ban cold calling. So it’s going to be more [...]

Posted in Social Media | No Comments »

Social Media in the Enterprise – March 2010

February 14th, 2010

I’m a guest blogger for the 2 day event on social media for the enterprise in the Olympia in London commencing on the 15th of March. It’s a great event with a fantastic line up and well worth a visit. If you’re an enterprise and want to understand how social [...]

Posted in Social Media, Social business | No Comments »

Will Television embrace the social world we live in?

January 30th, 2010

Broadcasting advertisements on TV to potential consumers does not have the same impact as it used to. People now are smarter, don’t want the obtrusion of the advertisements and now also have the technology just to skip over them. So what are the TV stations going to do if advertisement revenue is going [...]

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Pepsi says goodbye to the superbowl in favour of social media

January 13th, 2010

The superbowl is the championship game in the national football league in the US, the premier American football league. Exclusive television broadcast rights rotate amongst 3 of the 4 major American television networks and because of its high viewership advertising time is the most expensive of the year. This year is only the second [...]

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Ideas Campaign – Harnessing the power of the crowd

December 31st, 2009

A good friend of mine, Neil o’Toole, sent me on an article in the Guardian which talks about a 1 million pound competition created by the Tories party for a company to come up with a product that will be used to collect ideas from the Public to solve “common problems”. This is great [...]

Posted in Social Media | 2 Comments »