February 27th, 2010
I was at a Dublin chamber networking meeting the other day and Sean Weafer (creates high trust advisors, leaders and teams) gave a talk on business networking. He said that business networking offline is going to become increasingly important because most countries will eventually ban cold calling. So it’s going to be more [...]
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February 14th, 2010
I’m a guest blogger for the 2 day event on social media for the enterprise in the Olympia in London commencing on the 15th of March. It’s a great event with a fantastic line up and well worth a visit. If you’re an enterprise and want to understand how social [...]
Posted in Social Media, Social business | No Comments »
January 30th, 2010
Broadcasting advertisements on TV to potential consumers does not have the same impact as it used to. People now are smarter, don’t want the obtrusion of the advertisements and now also have the technology just to skip over them. So what are the TV stations going to do if advertisement revenue is going [...]
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January 13th, 2010
The superbowl is the championship game in the national football league in the US, the premier American football league. Exclusive television broadcast rights rotate amongst 3 of the 4 major American television networks and because of its high viewership advertising time is the most expensive of the year. This year is only the second [...]
Tags: Social media cause marketing
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December 31st, 2009
A good friend of mine, Neil o’Toole, sent me on an article in the Guardian which talks about a 1 million pound competition created by the Tories party for a company to come up with a product that will be used to collect ideas from the Public to solve “common problems”. This is great [...]
Posted in Social Media | 2 Comments »