Blog

Ryanair getting social with their passengers!

In a recent post from Hotel Marketing website it claims that Ryanair are going the social media route by setting up a private community for travelers to communicate amongst each other and with Ryanair. They did consider using twitter and facebook but decided a private community is better.

Is it the right decision to go [...]

Monitoring your brand online

I was reading a booked called Just Listen by Mark Goulston over the last few days and it reminded me of the importance of listening online (e.g. monitoring your brand). Before you embark on any social media initiative you should always start listening to see what is being said and where it is being [...]

Social media statistics – Social media world forum – day 1

The first day of social media forum was quite interesting and there were lots of interesting statistics that I thought would be interesting to share. Here you go:

You have a 35% chance of 1,000 views on YouTube and 0.3% for 10,000 views
71% of companies say that social media is handled by one department.
30% of all [...]

Can online social networking replace traditional networking?

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I was at a Dublin chamber networking meeting the other day and Sean Weafer (creates high trust advisors, leaders and teams) gave a talk on business networking. He said that business networking offline is going to become increasingly important because most countries will eventually ban cold calling. So it’s [...]

Will Television embrace the social world we live in?

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Broadcasting advertisements on TV to potential consumers does not have the same impact as it used to. People now are smarter, don’t want the obtrusion of the advertisements and now also have the technology just to skip over them. So what are the TV stations going to do if [...]