Social business design is about reviewing your business processes both online and offline and understanding how you communicate/interact with your customers, partners or employees. It’s then about making changes to your organisation to ensure that you benefit from the social applications that are available.
Social applications can be used to adapt your business so that hiring staff and fundraising is done through social channels, or your customer service team uses social media tools to communicate with your customers. There are many ways that social applications can be used to change your organisation to increase profit or reduce costs.